Coca-Cola recorded only a slight profit for the third quarter, as it reported that North American sales of sodas and its Dasani-brand bottled water dipped 4 percent for the quarter.
As a result, Coke has increased its spending on advertising, marketing and packaging in North America, while also growing its business in emerging markets such as China and India.
Declining sales of Dasani, fueled by consumer backlash against bottled water for economic and environmental reasons, were a big drag on Coke's profits for the quarter.
According to coverage by the Wall Street Journal, "sales of Dasani brand water in North America were down by more than 19 percent. Sales of multipacks of Dasani, a popular packaging for water, were down even more."
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