Bottled water companies feeling the pressure as consumers Break Free

The Wall Street Journal published a story recently about how bottled water prices are dropping as consumer demand slackens.

Seems that economic and environmental concerns are causing more consumers to break free from their bottled water habits, in favor of more eco-responsible alternatives.

TheStreet.com reports:

In some instances the price of a case of 24 bottles of water has dropped more than 60%, according to The Wall Street Journal.

Per gallon, bottled-water brands cost about $1.35 in the first quarter, down more than 30% from $1.94 in 2001, the Journal reports.

The spin from the bottled water industry is that business will pick up once the economy improves. We're not convinced. Consumers often speak with their pocketbooks, but they also speak with their consciences. And we believe that's what is happening in this case. People are fed up with the damage that petroleum-based, single-serving water bottles are doing to the environment. They're tired of the piles of plastic water bottles filling our landfills. And they're looking for alternatives.