Primo Water Ranks As One of North Carolina's Fastest-Growing Companies

Primo Water was honored recently as the Triad's fastest-growing privately held company.

Winston-Salem based Primo topped the Business Journal of the Greater Triad's Fast 50 list, a ranking of private companies based on revenue growth between 2006 and 2008.

Despite the recession, Primo Water's business continued to grow as consumer backlash against single-serve bottled water increased. In growing numbers, consumers who are concerned about the environment and their health are switching from bottled water to coolers for their homes. These convenient dispensers house reusable 3- and 5-gallon bottles that are recycled at the end of life cycle, unlike most single-serve water bottles.

Primo Water understands the behavioral trends driving sales of bottled water. Most consumers want a convenient source for cold, delicious water, which they can't get from a tap. Primo dispensers offer a Zero Waste alternative to single-serve bottles, while at the same time delivering convenient access to pure, healthy and delicious cold or hot water at the push of a button.

A Primo Water dispenser also makes sense for budget-minded consumers. Owning a cooler saves homeowners an average of $200 a year versus renting.

This shift in consumer sentiment and buying habits presents a tremendous market opportunity for Primo and its retail customers going forward. Only a small percentage of households currently own their own water coolers, but that number is growing significantly each year.

Primo Water has redefined the water dispenser and elevated it to a must-have item for every home with the introduction of stylish bottom-loading coolers. Its innovative in-store exchange program allows consumers to exchange their empty 3-gallon and 5-gallon water bottles for full ones at grocery and home improvement stores nationwide.

Primo Water, founded in 2004, first became eligible for the Fast 50 list last year. Primo ranked third then and rose to the top position this year, ahead of such growth companies as Samet Corp., New Breed Logistics, ArcaTech Systems and Varrow Inc.

Accounting firm Smith Leonard of High Point ranked the Fast 50 companies using a formula that factors in both dollar and percentage growth from 2006 to 2008. The formula is weighted to sustained growth and is equitable to companies of all sizes.

Bottled water versus tap water

The president of the International Bottled Water Association and the director of the Environmental Working Group's California office squared off recently over whether tap water or bottled water is safer.

The interview of EWG's Renee Sharp and IBWA's Joe , broadcast on KPBS, was in response to Congressional debate earlier this summer calling for stricter regulation and additional labeling of bottled water.

Obviously both of these speakers have agendas, but theirs is a pretty thorough discussion of the safety different regulations governing bottled and tap water.

The transcript of their interview, broadcast on KPBS, is available here.

Kids Exposed to Unsafe Drinking Water at School

Through our confidence in the government and because of aggressive marketing efforts by tap water advocates we've been hoodwinked into believing that our drinking water is safe.

But evidence mounts and mounts and mounts to show otherwise.

The latest news to bubble up about tap water may in fact be the most disturbing.

Following on the heels of the New York Times Toxic Waters series, which revealed that one in 10 Americans have been exposed to drinking water that contains dangerous chemicals, the Associated Press reports that the drinking water at schools is contaminated with unsafe levels of lead, pesticides and dozens of other toxins.

This applies to public schools and private schools, those with wells and those with municipal water.

The contamination is most apparent at schools with wells, which represent 8 to 11 percent of the nation's schools. Roughly one of every five schools with its own water supply violated the Safe Drinking Water Act in the past decade, according to data from the Environmental Protection Agency analyzed by the AP.

Among the report's other findings:

• Water in about 100 school districts and 2,250 schools breached federal safety standards

• Those schools and districts racked up more than 5,550 separate violations. In 2008, the EPA recorded 577 violations, up from 59 in 1998 — an increase that officials attribute mainly to tougher rules.

• California, which has the most schools of any state, also recorded the most violations with 612, followed by Ohio(451), Maine (417), Connecticut (318) and Indiana (289).

• Nearly half the violators in California were repeat offenders. One elementary school in Tulare County, in the farm country of the Central Valley, broke safe-water laws 20 times.

• The most frequently cited contaminant was coliform bacteria, followed by lead and copper, arsenic and nitrates.

As the AP reporters point out, the stakes are particularly high when these types of contaminants and toxins are found in school water supplies. Children do not have the same tolerance for these contaminants as do adults, so the threat to their health is amplified.

The contaminants are especially dangerous to children, who drink more water per pound than adults and are more vulnerable to the effects of many hazardous substances.

"There's a different risk for kids," said Cynthia Dougherty, head of the EPA's Office of Groundwater and Drinking Water.

Still, the EPA does not have the authority to require testing for all schools and can only provide guidance on environmental practices.

States with the Most Dangerous Tap Water

AOL Health, using research from the the Environmental Working Group, has published a list of the states with the most toxic tap water.

This list, along with the recent New York Times series, "Toxic Waters," should make you question whether the water coming out of your tap is really as safe as you've been led to believe.

The states with the dirtiest tap water are:

New Mexico
Ohio
Pennsylvania
Nevada
New York
Texas
Florida
North Carolina
Wisconsin
California

You can learn more about how these tap water rankings were compiled here.

A few highlights from the AOL Health Report:

In New Mexico, "about 1.3 million people drank water that contained amounts of arsenic that exceeded health limits set forth by the Environmental Protection Agency (EPA). Arsenic, the consumption of which can cause cancer and blood toxicity, is a metal that enters water either by erosion of natural deposits or from runoff from glass and electronics factories."

In Nevada, "85.9 percent of water systems violated the health-based drinking water standards. Possible health effects of the 100 contaminants found in state tap water include cardiovascular or blood toxicity, cancer, developmental toxicity and skin sensitivity."

In Florida, "Over 11 million Floridians also may have consumed radium-226, a radioactive element found around uranium deposits that can potentially cause cancer, in their water. And 11,113 people were exposed to excessive amounts of it."

In North Carolina, "6.1 million citizens were exposed to 59 contaminants that exceeded the EPA's limits. Nitrate, which can have a negative impact on kidneys, blood, the heart and the reproductive systems, was the most common contaminant. The suspected carcinogen enters water through fertilizer runoff, leaching septic tanks and erosion of natural deposits."

The North Carolina statistics really hit home here at Break Free 411. Primo Water is based in North Carolina, and it concerns us that the water that we've cooked with, bathed in, brushed our teeth with, washed our food with and watered our gardens with contains such a high concentration of potentially cancer-causing contaminants.

Even if you don't drink tap water, there are so many ways that you may be exposed to the toxins in it on a daily basis. Clearly, more needs to be done to enforce the Clean Water Act and shore up the safety of tap water.

Toxic Waters: Experts Weigh in on Tap Water Safety

AOL Health tackles the tackles the question: Is tap water safe? in a Q&A with author James Workman. The interview was in response to the the recent New York Times Series "Toxic Waters," a shocking expose on tap water. Reporters uncovered thousands of violations of the Clean Water Act, proof that our tap water may not be as safe as we think it is.

Among the Times' more startling findings: One in 10 Americans have been exposed to drinking water that contains dangerous chemicals or fails to meet a federal health benchmark in other ways.

Workman says that in addition to pollution by corporations, we have to be concerned about how our own daily actions are impacting our water supply.

Here are a few excerpts from the AOL Health interview with Workman, who is the author of "Heart of Dryness: How the Last Bushmen Can Help Us Endure the Coming Age of Permanent Drought."

AOL Health: In light of the New York Times's findings, should we be scared?

Workman: A lot of it depends on where we live. If you're living on a Midwestern farm and drinking well water, yes, you should be scared. If you're living 50 miles downstream from a coal mine, yes. In other [urban and suburban] areas, like San Francisco where I live, we don't have the same threats. Still, when the Clean Water Act was passed [in 1972], you had sludge and rivers of fire, so you could see the aesthetic and environmental impact. Today, violations are more subtle. We have invisible, tasteless, odorless threats coming not just from big bad industry but from our lawns and worksheds and medicine cabinets.

AOL Health: The report discussed industrial threats, but you're bringing up dangers we create in our daily lives.

Workman: Yes. We tend to say the water polluters are out there: That huge power plant, that factory, the hospital dumping medical waste. It's true, and significant. But we also have to look closer to home. We fertilize our lawns and say, "Good, no snails." But that fertilizer soaks into the street, under our house, into the water system. We are used to abundance and excess, so we think that if a little bit of fertilizer and water are good, then a lot is even better, and we end up harming ourselves and our neighbors and wasting water. Also, the average American is taking more pharmaceuticals, which go through our bodies and are re-circulated through the sewage system into our water.

Wordless Wednesday: Bottled Water Litter at Coachello

Photo by justin, licensed under Creative Commons

Your water, your choice

Want an alternative to bottled water?

Photo by LeeBrimelow, licensed under Creative Commons

But don't like tap?

Photo by Richard Berggren, licensed under Creative Commons

Don't turn to soda.

Photo by poolie, licensed under Creative Commons

Try a Primo Water dispenser instead.
Pure. Cold. Great-tasting. Environmentally responsbile.